In search of the frugal innovation strategy – 2020

Professores Leandro Lima Santos, Felipe Mendes Borini, Moacir de Miranda Oliveira Júnior. “In the past years, many contributions have been published addressing frugal innovation and other types of resource-constrained innovations in the management field. Throughout this paper frugal innovation is reported as a phenomenon, concept, research field and strategy, showing the different ways the literature […]

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