Latin American franchise internationalization: The impact of institutional environment – 2019
MELO, P. L. R.; BORINI, F. M.; OGASAVARA, M. H. Abstract We analyze the internationalization of Brazilian franchise chains in Latin America. A total of 119 observations verify international commitment in each country in relation to institutional environment factors and how they are moderated by chain size and industry. The results show that despite all … Continue lendo Latin American franchise internationalization: The impact of institutional environment – 2019
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