DOS SANTOS, MATHEUS GRACIANI; BORINI, FELIPE MENDES; PEREIRA, RAFAEL MORAIS; RAZIQ, MUHAMMAD MUSTAFA ABSTRACT The aim of this paper is to present empirical evidence on the influence of institutional pressures and the role of legitimacy when it comes to the diffusion of organisational innovations. Based on institutional and organisational innovation theory, three types of institutional … Continue lendo Institutional pressures and the diffusion of organisational innovation: evidence from Brazilian firms – 2020